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Paranormal Activity (Paramount Pictures 2007)

Low-Budget Success

Paranormal Activity

Horror

|

2007

|

United States

“What Happens When You Sleep?”

Production Facts

Director:

Oren Peli

Starring:

Katie Featherston, Micah Sloat

Distribution:

Paramount Pictures (after being acquired at Slamdance)

Platform:

Available on Paramount+, Amazon Prime Video, and Apple TV (rental)

Budget:

$15,000

Gross:

$193,000,000

ROI:

12,867×

Key Lesson:

You don’t need big stars or gear — you need tension, timing, and a story people talk about. Peli shot this entirely in his home with a consumer camcorder and built terror from atmosphere. The film’s viral word-of-mouth campaign redefined how indie horror could reach audiences.

Legacy:

Spawned a billion-dollar franchise, revived found-footage horror, and proved that creative storytelling can outperform CGI-heavy blockbusters. A landmark example for filmmakers on how to leverage simplicity and authenticity into massive profit.

IMDB:

6.3

/ 10

📊

266700

+

Audience Ratings

Frequently Asked Questions

How much did Paranormal Activity cost to make?

The micro-budget was about $15,000, shot largely in the director’s home.

How much money did Paranormal Activity make?

It grossed roughly $193 million globally, one of the highest ROI films ever made.

What made Paranormal Activity successful?

Its slow-burn suspense, limited release rollout, and social-proof campaign through midnight screenings.