When your film doesn’t get into festivals, it’s not the end of the road. Self-distribution can still put your work in front of millions — if you prepare the right way.
Step 1: Pick Your Platform
| Platform | Cost to Upload | Revenue Model | Notes |
|---|---|---|---|
| Tubi | Free (via aggregator) | Ad-supported (paid per view) | Wide reach, no upfront fee, needs aggregator like Filmhub |
| Plex | Free (via aggregator) | Ad-supported | Similar to Tubi, emerging indie-friendly platform |
| Vimeo On Demand | Monthly fee | You set the price | Full control, but you handle 100% of marketing |
| YouTube Rentals | Free to list | Revenue split with YouTube | Easy entry, built-in audience, discoverability matters |
| Amazon Video Direct | Discontinued for indie films | Use a distributor | Amazon now requires an approved distributor like BitMAX or Filmhub |
Step 2: Legal Must-Haves Before You Upload
| Deliverable | Why It Matters |
|---|---|
| E&O Insurance | May be required by distributors & platforms — protects from legal claims |
| Actor Releases | Every face on screen needs a signed agreement |
| Music Licenses | Sync + Master + Festival + Pass-through rights — all in writing |
| Work-for-Hire Agreements | Proves you own editor/composer/animator contributions |
| Chain of Title | Clear ownership documents from script to screen |
| Likeness Release | Critical if using crowds or social media clips |
| Trademark Clearance | Remove or clear logos/marks unless you have rights |
⚠️ Note: Platforms don’t check your contracts. If someone files a takedown, your film can be removed — or worse.
Step 3: Marketing Basics
Ask yourself before launch:
- Do you have a trailer and poster ready?
- Do you have an email list or social following to drive views?
- Have you built a press kit or deck?
- Are you submitting to blogs, podcasts, or reviewers?
- Are you offering bonus content (behind-the-scenes, director’s cut, etc.)?
💡 Reminder: Self-distribution is not “upload and hope.” You need an audience before you go live.
Step 4: Optional Tools
- Filmhub – Distributes to Tubi, Plex, Apple TV, and more (rev-share model)
- BitMAX – Delivers to Amazon and other major streamers
- Mailchimp / ConvertKit – Build your fanbase through email
- Canva / PosterMyWall – Quick, professional marketing assets
Lex Nova Bonus Tip
“No deal” doesn’t mean “no shot.”
But your legal house and marketing plan need to be airtight — or your film will sit on a server with no views, no recoupment, and no reach.
