Insight
Entertainment Merchandising Rights: What Indie Creators Can Learn from Star Wars, Marvel, and Taylor Swift
When you buy a Star Wars lightsaber, a Marvel superhero figurine, or a Taylor Swift tour hoodie, you’re not just buying stuff — you’re buying into a universe. That’s the power of entertainment merchandising rights. They turn films, characters, and music into multi-billion-dollar businesses. For creators, that means one thing: contracts around merchandising matter. George…
Insight
Performer Agreements: What Indie Artists Can Learn from Beyoncé and Drake
Mega tours like Beyoncé’s Renaissance Tour and Drake’s record-breaking shows aren’t just music events — they’re legal masterclasses. These performers aren’t just entertainers; they’re business moguls who use contracts to maximize revenue, creative control, and partnerships. The good news? Indie performers can borrow some of these strategies. Here’s how. Beyoncé & Drake: Masters of the…
